Sydney’s Northern Beaches:
Host of the 2008 World Mounted Games
Background:
- AMGA won bid to host the 23rd World Championships.
- Venue is Pittwater Rugby Park.
- October 19-26.
- 20 participating countries.
- Opportunity for local businesses to capitalise on the event.
Australian Mounted Games
- Fastest growing equine sport in Australia
- Dynamic, fun and engaging sport.
- Exciting spectator sport with broad appeal to wide audience.
- Strong year round national tournament program.
- Club based activities with single governing body, affiliated to EFA (Equestrian Federation of Australia).
- AMGA is the sanctioned body for the International Mounted Games Association.
What is Mounted Games: (click here for a demo)
- Team based equestrian sport.
- Combines acrobatics, athleticism, pageantry & horse racing.
- Requires high degree of dexterity, hand-eye coordination.
- Teams of 5 riders compete in high speed game events.
- Engaging spectator event.
Who plays:
- Extreme sports genre.
- Massive appeal; 7-70 year old males and females.
- Offers competition programs past Pony Club age limits.
- Support from traditional rural sports of camp drafting, polocrosse and rodeo.
- Currently lobbying the IOC to be a demonstration event for the London Olympic Games.
World Mounted Games 2008 and beyond:
- First time in Australia.
- To be held on the Northern Beaches of Sydney.
- True world class world championship event.
- 20 affiliated countries expected to attend.
- 3 day competition with anticipated stay 14 days +.
- Opportunity to develop annual, world cup style championship series in Australia as invitation events.
- Bush to Beach Expo.
Potential audiences – Australian riders:
- Opportunity to attract broad equestrian participation.
- Currently some 48,200 males , 165,600 females over 15 involved in equestrian activities in Australia (Australian Sports Commission/ABS from 2006).
- AB Demographic.
- National audience.
- 15-24 years; 63,800.
- 25-34 years; 44,500.
- 35-44 years; 50,000.
- 45-54 years; 35,900.
- 55-64 years; 12,300.
- 65+ years; 7,400.
